IMMEDIATE RELEASE

College Park, MD - June 30, 2010 - Current trends show an increasing importance and need for comprehensive social media research. According to the World Bank, 75% of Americans are currently using the Internet.  When combined with the 64% of Americans, identified by Harris Interactive as using social media, the importance of using conducting social media research and environmental scanning is apparent.

Leveraging its relationship with the University of Maryland and its in-house experts in social media and language detection, Optimal Solutions Group is on the cutting edge of data mining and collection.  Using environmental scanning techniques with government agencies, Optimal’s aim is to detect cost-saving information through the sentiment analysis of social media to complement traditional media, help desks, call centers, and other data-collection methods.  Optimal is drawing on the wisdom of the crowds, or “crowdsourcing”, via tested tools, methods, and best practices.

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Founded in 2000, Optimal Solutions Group, LLC is a non-partisan public policy research firm dedicated to rigorous and evidence-based research. Optimal's clients are local, state, and federal governments; non-governmental organizations; and corporations and foundations. Located in the M Square Research Park, Optimal has grown quickly by building on a reputation of exceptional services and products. Our clients benefit from our innovations, value, and efficiency, which we have been able to establish through a robust technology-based infrastructure, uncompromising and documented quality-control procedures, and effective employee recruitment techniques. Optimal has four research centers: health, education, workforce development, and housing.

For more information, please contact Optimal's Communications Department at 301.306.1170 or info@optimalsolutionsgroup.com.